Lillee Jean Blue Velvet Autumn Lookbook 2021

About Lillee Jean 

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   Lillee Jean Trueman, professionally known as Lillee Jean, and "LJ", (born April 18, 2001 in New York City), is an American entrepreneur, director, filmmaker, model, actress, environmentalist, and anti-bullying advocate. Lillee Jean created her own web series,  “Lillee Jean TALKS! Live”, (IMDB credited), which she hosts, writes, directs, and, produces. Her guests have included award-winning Hollywood entertainers, as well as innovators in the arts. She is a digital celebrity who publishes beauty, fashion, and lifestyle content on popular social media platforms. Additionally, she has modeled for magazines such as Malvie Magazine, Fashion Haunts, Indie Blush, and Sephora, as well as being featured on Cover Girl's Billboard at their Time Square store in 2016. She is committed to changing federal laws, to help victims of these faceless crimes, having endured traumatic bullying as a child and online bullying as an adult.

           Jewish and Lutheran, her ethnicity spans France, England, Germany, Russia, and, Ukraine. Her ancestors immigrated to the United States from Europe at the turn of the century. Her mother, Laur Trueman, is the manager and CFO of Lillee Jean Beauty, Inc. Her previous experience includes providing small props to studios such as Warner Bros. and Paramount Pictures. Among her past works are Mad Men, the Men in Black trilogy, Public Enemies, Gotham, and The Alienist.

Malvie Magainze Lillee Jean

Coming Up

While growing up, LJ faced two major turning points in her life. Pre-diabetic since she was in elementary school, after hearing the cold facts about the disease from her doctor, she decided that a change in her diet, to get healthier, was warranted since diabetes runs in her family. She also faced adversity at school from other students, who teased her for being overweight. For a segment on Under Dogs Collective, LJ created a video about bullying and discussed her pre-diabetic condition.


Lillee Jean, an artsy child, began creating stop-motion blogs for her American Girl dolls at a very young age as an early example of her interest in the arts. As she grew up, she began watching YouTube makeup tutorial videos, and became fascinated by the artistry that other artists had created using different techniques, textures, and colors. She eventually created her own YouTube channel, as well as self-published her tutorials on her blog (which she called "thaeyeballqueen") as well as posted looks to the Beautylish community forums.


She has evolved as an artist over the years, bringing not only her web-series, which can be viewed on both her website and her YouTube channel, but also her love of Cosplay, digital art, and lifestyle blogs to her fans.

Lillee Jean TALKS! LIVE Image


Events, Brand Partnerships, Company

Lillee Jean Beauty, Inc. is her company, of which she is the CEO. The company is primarily a beauty blog: With skincare, makeup tutorials, and product reviews, LJ. 

Lillee Jean has had many successful partnerships with various brands over the years that she has been active in the business, which includes: Solved Skincare, What’s Up Beauty, Runway Rogue, Morphe Brushes, Huda Beauty, Tarte Cosmetics, Natasha Denona, Urban Decay, and Too Faced, to name a few. Her video for Easy Goth Makeup, for Halloween, was shared on KohGenDo website.


Lillee Jean ranked #5 on Launch Metrics' Top Influencers for Premium Brands for Tarte Cosmetics, and she was Yahoo's Top Influencer of the Year for 2020 (#5).


Among the beauty events she has attended are Revlon, ProActive, Wander Beauty, Cover Girl, Drunk Elephant, Runway Rogue (for NYFW) and Ulta Beauty. In 2021, she collaborated with a K-Beauty brand, featuring the co-founder, to discuss the versatility of the product line on her show Lillee Jean TALKS! Live.

Lillee Jean Talks! LIVE - Lillee Jean X SOLVED Skincare

Women empowerment. Enviornment. Online Bullying.

When she was a teenager, Lillee Jean was the target of an online cyberbullying campaign by a group of people who tried to isolate, stalk, degrade, threaten, and slander her. These cybercriminals repeated doxxing, called in fake police tips, and swatted her over and over again, believing they were simply "having fun" with the Internet. Her physical and mental health suffered greatly as a result of the irresponsible actions of these nameless, faceless individuals. Through her blog and websites, she has documented her painful journey of cyberbullying, as well as updated her fans on the experience. A number of articles have been written on her behalf on the subject and eventually, she wrote her own Op-Ed piece for Medium Magazine about Anti-Semitism as well as online bullying in general. As a result of her desire to spread the word about this issue, she has addressed the subject to her fans, often doing Live content with them, to discuss actions towards the future as well as motivation.


Her other passion is climate change, and, spreading the word about the devastation we face as a planet if our ways do not change. She was requested by Choose Today, an Oslo, Norway company made up of entrepreneurs, engineers, and climate change experts, to help spread the word with a video and photo campaign in 2018. Additionally, she joined the UNFCCC in spreading awareness on the environment through an Instagram video. As a result of this experience, she created her own Instagram account called 1Change4Change to discuss plastic pollution in the world.


In Winter, 2021, she featured entrepreneur Shalini Vadhera on Instagram TV to discuss the company's upcoming initiatives to empower women in India to become independent of others and build sustainable futures for themselves. That same year, she teamed up with Inspiring Girls, for their #Thislittlegirlisme campaign, to inspire the next generation of young entrepreneurs


Lillee Jean uses her platform to hold discussions with her fans about the issues that matter to her most. She created Bullyish. in 2022 as a platform for raising awareness about online bullying. Her advocacy for her generation includes social media outreach. She is currently working on Project Bullyish, a film about cyberstalking and online bullying.

Lillee Jean MASK Purple, Spring Makeup


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Lillee Jean has had the honor of being interviewed by many popular digital publications over the last five years. In the summer of 2016, Oscar Benjamin, from IndieBlush Magazine, conducted her first interview in a four-page color spread. Lillee Jean's 2018 Barbie tweet went viral when Mattel, on their Barbie Twitter account, in response to #siblingsday, asked if anyone knew Barbie's real name. Several high-profile outlets such as PopBuzz, NBC News, and The Indian Express endorsed the tweet. During the same year, she was also featured on Marvel Entertainment's TV series, Earth's Mightiest Heroes, where the question of what color Spider-Man actually is was raised.


Lillee Jean's work has been featured in The Hollywood DigestYahoo Finance, Thrive Global, Medium, BuzzFeed, Swaay, Authority Magazine, Grazia DailyInfluenciveKansas City News, Fashion Haunts Magazine, among others.

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THRIVE GLOBAL Lillee Jean of Lillee Jean TALKS! Live “Don’t Be Afraid to Accessorize
Lillee Jean - Industry Mover & Shaker Interview with Authority Magazine 2021


Lillee Jean TALKS! Live

Lillee Jean's latest project is a web-series, Lillee Jean TALKS! Live. Her show specializes in interviews with award-winning Hollywood entertainers, and innovators of the arts. Additionally, LJ has created podcasts about business strategy ("The Lillee Jean Show"), ASMR, and more. "Lillee Jean ASMR", which highlights her favorite ASMR videos on YouTube, and "Lillee Jean TALKS", which is for viewers of her web series show.