Digital rights have been exercised by companies.
For example, rights have been enforced by companies such as Netflix, which block screengrabs, and Apple, which prevents music from being pirated. Platforms with "easy access to creation" tools, and low levels of moderation, lead to people paying little attention to copyright education, and information about pirated content they are not allowed to use.
The right to fair usage is not a protective seal; in other words, if you pirate a piece of content from a user online, and do not ask permission, you have violated their digital rights. They have the right, to utilize any legal means available, to ensure their work, is protected.
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